MIT Enterprise Forum
MasterClass

Join our series of Virtual Live Conversations with leading thinkers in business and entrepreneurship

Scheduled MasterClasses:

"Start-up Marketing: Strategies from the Trenches for Entrepreneurs"

Brian Halligan MBA '05
CEO & Founder, HubSpot

Friday, November 20, 12 noon EDT, 17:00 GMT
Fee: USD $25
Register to participate

Learn in this interactive MasterClass:

• How successful entrepreneurs leverage Internet tools (like Google, social media and blogs) to win customers
• Concrete steps for start-ups to build presence, trust and loyalty with a low budget
• Ways to get found by your target audience and create channels to interact with your customers

Brian Halligan is the CEO & Founder of HubSpot, a leading inbound marketing company that provides a system to help small or medium sized business to get found on the Internet. He, along with Dharmesh Shah, CTO and Founder of HubSpot, wrote the new book Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

Prior to starting HubSpot, Brian worked as a venture partner at Longworth Ventures helping many small businesses build scalable sales and marketing machines. Brian spent four years at Groove Networks as VP of Sales until the company was acquired by Microsoft. Prior to Groove Networks, Brian worked at Parametric Technology Corporation in a variety of sales, marketing, and channels functions. Brian holds a BSEE from UVM and an MBA from the MIT Sloan School of Management. Brian is an Entrepreneur in Residence at the MIT Entrepreneurship Center and serves on the board of directors of HOPe and MITX.

Win a 45-minute Consulting Session
with Brian!

"You don't need a degree from MIT to figure inbound marketing. This book makes it simple and approachable."

-- Ed Roberts , Founder and Chairman of the MIT Entrepreneurship Center

"If you have more brains than money, you should focus on inbound marketing by reading this book."

-- Guy Kawasaki, founder of Garage Technology Ventures

Check back for more interactive MasterClass events on varied topics in entrepreneurship, leadership, and business in the future.